Top Margaret River wine - cool and groovy package..

wine by brad is a fresh and funky wine producer from the Margaret River wine region of Western Australia.

In 2003 a couple of influential winemakers and shadowy ruffians decided there was some fun to be had by putting together some pretty neat parcels of fruit from the region, creating their own label, releasing it with minimal fuss, and then remaining anonymous until the dust settles.

brad is the public face. He's the guy who makes all the decisions. He embodies the grower, maker and marketer, and he enjoys a drop too. There's a little bit of brad inhabiting all of us to some degree. Some say he is a mythical figure but we dispute this vehemently! He is the guy chosen to represent every aspect of the wine. This wine isbrad.

As best as possible the wines are made to convey Margaret River regionality: a true expression of the varieties and the styles that say Margaret River. But hey, above all these wines provide excellent drinkability for your money in an increasingly crowded world of wine.

Among the shadowy figures referred to earlier there is one identity that can safely reveal. Local guy Brad Wehr is our CEB (Chief Executive Brad). He has been involved in the wine industry in Margaret River since 1989 when he jumped the fence at the annual Leeuwin Estate concert to catch a blinding Ray Charles performance.

In 2007, following the success of the wine by brad label, they took a huge leap into the super-premium arena with a new label - Mantra. Sourcing fruit from Margaret River growers and single vineyard estates we've created small batches of super-quality wines under stylish new packaging.